First Impressions Start ONLINE
/In today’s digital world, when someone searches for a church, their first stop isn’t your building—it’s Google, your website, and your social media pages. Before they ever step through your doors, they’re deciding if your church feels like home.
The Digital Front Door of Your Church
A visitor’s decision to attend often comes down to what they find online. Their search turns into research, and they evaluate your church based on:
✔️ Google Business Profile – Is your church easy to find? Are your service times and location clear?
✔️ Website – Does your site reflect your church’s mission, values, and culture? Is it up to date?
✔️ Social Media – Are you active and engaging? Do you share messages of faith and community?
✔️ Livestream – Can someone experience your worship before they visit?
What Is Your Church’s Online Presence Saying?
A neglected website or outdated social media can unintentionally tell potential visitors that your church isn’t welcoming or active. But an intentional, inviting digital presence serves as an extension of your hospitality ministry.
If you want to see more first-time guests, start by evaluating your online presence. Make it easy for people to find you, connect with you, and feel welcomed—even before they walk through your doors.
Would you visit your own church based on its online presence? If not, it’s time for an update.