Consistency is Key
/Make sure your social media is working for you!
Start the work week with a plan—AND stick to it! Consistency is KEY!
I begin each work week with a goal for every client. Sometimes the goal centers around an upcoming event, other times it’s all about an ongoing campaign, and sometimes it’s strictly increasing brand awareness. Whatever the goal, I write it down…this not only helps keep it top of mind but also holds me accountable.
Following goal setting, it’s important to have a plan. Analytics is a good starting point. Reviewing the numbers helps us to determine not only what types of posts are engaging our audience, but also what time of day to post. Stop guessing and let the numbers do their job!
Now that I’ve determined what type of post and when to post, I begin the graphic design process. Don’t get trapped here! And I say “trapped,” because so many in the industry wear themselves out trying to create a new graphic design image for every day of the week. It’s ok to repeat a post AND use the same graphic. In my book, this also qualifies as consistency. For example, when a social media user comes across the same post it starts to resonate with them. They begin to recognize the branding, they become familiar with the event, and they recognize the campaign. All good stuff!
Now it’s time for my favorite part! Call me a nerd, but I love scheduling posts. Plus, today there are so many different apps designed to make this process super easy and dare I say fun! I rely on MetaBusiness, Buffer, and Hootsuite to help me organize and schedule posts every day. These apps (and many more) can also help you schedule stories as well.
Building this process into your workweek will help free up time for creative social media strategy planning sessions and allows you to connect with current and potential clients. Do your planning at the beginning of the week and check to make sure everything is posting according to schedule. Planning early also ensures there’s enough time during the week for troubleshooting and unplanned events.
Stay consistent, my friends.
