Build Your Brand for $0 (I’m Not Kidding)

TAP INTO THESE 5 NO COST PROMOTION IDEAS USING JUST A SMARTPHONE

You’re starting your own business!  With any luck, your new venture will pay the rent but creating a company goes way beyond product.  In today’s entrepreneurial environment, building a business requires branding. Branding is more than a logo and tagline.  It’s the personality and vision of your business, and it requires getting your name out there. Sound expensive? It doesn’t have to be.  Here are five zero cost strategies for marketing your company using just a smartphone.

1. SOCIAL MEDIA

   First things first, your business needs a social media presence.  Take advantage of the numerous FREE platforms available. Be sure to set up a business account on the three main outlets—Facebook, Instagram, and Twitter.  Business account designation gives credibility, provides networking opportunities, access to analytics, and allows for reviews/recommendations.  

2. BLOG SITE

   Nobody knows your product like you do, so start writing about it!  Create blogs that feature product details, satisfied customers or tell the tale behind your company.  FREE blog site options exist on WordPress and Medium. Simply create an account, name your blog, and go!

3. IMAGES

   A picture is worth a thousand words, but we’re not all professional photographers.  That’s where royalty free image services come into play. Websites like Unsplash and Pexel provide FREE, high quality, professional images.  With thousands of photos at your fingertips, your business promotions will look like a million bucks!

4. GRAPHIC APPS

   Downloading a graphics app will let you add that special something to your social media posts.  With creative fonts and designs, your posts will really pop! Several FREE apps exist. Try Adobe Spark Post for still or animated graphics options.

5. EMAIL MARKETING

   FREE email marketing services like MailChimp will allow subscribers to receive emails, newsletters, etc. from your company straight to their inbox.  With easy to use templates, you can create professional quality emails that effectively market your business in minutes.

Promoting your business doesn’t have to break the bank.  In fact, with today’s smartphone capabilities you can create and manage your entire marketing plan with a few clicks.  Be sure to subscribe to podcasts like The Science of Social Media and Social Marketing Academy for additional tips and ideas.